ARTICLE: “’Cribs’ and Calls to Prayer Share Airtime in Mideast,” by Marian Fam, Wall Street Journal, 23 November 2007, p. B1.
MTV isn’t the only music-focused cable channel looking to capture eyeballs and ears in the Middle East, but it’s crucial that MTV come and create the competitive reaction.
All that youth, that big old bulge, has needs to be addressed. Outsiders can do it, but insiders are likely to capture most. Thing is, insiders must deliver most of what outsiders promise to deliver, otherwise, they’ll get swamped competitively.
More than 85% of urban households in the Arab world, which is urbanizing like crazy, have sat TV.
Call it a race to the bellybutton.
