ARTICLE: "The 100 Top Brands: Here's how Interbrand puts a number on the power of a name," BusinessWeek, 29 September 2008.
Of the top 100 brands in the world, 52 are American, meaning any Wall Street/subprime-triggered slowdown in America will make all those brands that much more vulnerable to possible takeovers by rising New Core behemoths flush with cash. While the pain is hard to isolate nowadays in the global economy, meaning the East hurts too, they don't hurt as much and they just might be ambitious enough and market smart enough to see the opportunity here.
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